“Don’t Be Content With Your Content”, And Other Ways To Get Up The Search Engine Rankings


Getting the business or product out the (metaphorical) doors and into the public consciousness is a huge challenge, and it only seems to get more and more difficult. With social media users becoming more savvy and the latest digital marketing techniques are being tweaked constantly to leave competitors eating their (metaphorical) dust, you need to be working to get your product up and out as quickly and as best as you can.

digital marketing

Rushing it, but doing it perfectly, which sounds counterintuitive. There really is only one goal, to get on that first page of a search engine with as few search terms as possible. As soon as you get there, traffic will increase and revenue will generate. But are there simple methods you can use? Here are some little nuggets of info.

Be Sure To Publish Relevant Content
It is a simple method, but there it is. To get your rankings further up the charts, make sure that the content you create is, firstly, good enough and, secondly, intended for the right user. The right products for the right audience. Having suitable content will get the traffic to your site increased, and that will make you a more relevant business. To further increase your traffic, put in key search terms into your content. Although, you should never sacrifice good content for a lot of links. Be concise in your writing, get to the point. Meandering and dilly-dallying, and furthermore, procrastinating in your online writing over the internet will only take you further round the, etc… you get my point?!

Have A Site Full Of Relevant Links
Instead of “click here” or “try this” make it more like what people actually search for. A search engine will not consider that valuable enough to keep it high in the rankings. Keep it relevant.

Start To Use “Alt Tags”
These are tags that describe video and images on your site. “Alt tags” is short for alternative text descriptions, and these will allow search engines to find your page. This is especially useful for people that only have browsers that are text-only. There are many other companies that can help with technical issues like this, such as magento enterprise developers.

Keep Your Content Updated Regularly
Search engines are clever little things. They have many little tools to assess the relevance of a webpage. The more relevant, the higher up the search engine rank it goes, and how regularly a site is kept up to date is one of these things. Staying relevant and on top of your game translates to being on the first few pages of a search engine, instead of page 100, and have you ever clicked that far?

Be Savvy, Have Other Sites Link To Yours
A very simple way to get more coverage, but possibly the hardest. You can ask other sites nicely for them to put your link on, but the answer is just having great content. Sorry, but that’s the best approach you can take. Marketing is a difficult game, and getting high in the search engine rankings is the difficult game of the internet. Get technical, and get great content!