Most people approach online marketing as a sure thing. After all, the reach and effectiveness of Google AdSense and the power of Facebook is well-known. So, what could possibly go wrong? A lot actually. For each online marketing campaign that succeeds, there are many that fail. Here are some of the reasons why that may be so:
Social Media is Restricted to Facebook and Twitter
Everyone knows that social media plays an important role in making an online marketing campaign successful. However, most marketers take this to be the same as profusely promoting on Facebook and Twitter. The power of these two social media platforms should not be undermined for sure, but these two do not amount a comprehensive social media campaign. Depending on the industry, other platforms, like Pinterest or Instagram, may do much better. Therefore, marketers should first identify which social media platforms would appeal most to their customers, and then launch the campaign.
No Mobile Marketing
The biggest mistake most online marketers make is ignoring or failing to understand the importance of mobile platforms. Statistics show that more people browse the web on a smartphone than on desktops, and that most consumers do pre-purchase research on mobile devices. Data shows that mobile is the next revolution in marketing, so it’s certainly time for your company to call an app developer Australia and design a good one for your business. If your company fails to penetrate the mobile market, your business is set to lose epically to the competition.
Whether it’s for the web or a handheld device, design plays an important role in engaging and retaining customers. For marketing campaigns, all designs used for web sites, mobile devices, content and online ads are important. If the design is older (meaning it’s not flat and minimalist), then customers will perceive the business as something old, archaic and not worth buying from. Therefore, it’s important to keep designs sleek and up-to-date.
CTA Buttons Excluded
Without call-to-action buttons, customers will not be prompted to take an action on an advertisement or a website. Therefore, marketers should invest as much time and effort on CTA buttons as they do creating other content. Keep CTA buttons noticeable, easy to read and easy to spot. Place them on top of a web page rather than somewhere in the middle.
Online marketers do not spend enough time thinking about building the credibility of a website. Some marketers mistakenly believe that if an ad is successful and the traffic is high, then the credibility will naturally come to the site. It’s the other way around. People click on links if they think the site seems trustworthy. Additionally, search algorithms rank sites depending on the credibility. Marketers should take steps to make an online business seem credible at the same time as running an ad campaign. User generated reviews, professional reviews; real news coverage and blogging on popular websites are good ways to build credibility.
Focusing on Quantity Only
Quantity is not better than quality, at least when it comes to online content. Do not publish thousands of web articles and ads in frenzy without paying attention to the quality of the content. Low quality content is overlooked by both search engines and consumers.
The above are only some of the reasons why certain online marketing campaigns fail. Is your online marketing campaign making similar mistake, too?